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The culture of american advert

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The culture of american advert


?Masters of Desire: The Culture of American Advertising?

by: John Solomon



?Always Real: Coke chillin? in the Hood?

By: Scott Charles





How would these two guys analyze an advertisement?





Evidently, these two guys know how to sell something. When I see an advertisement, I see them like Solomon and Charles did. They are like businessmen trying to sell a product. The advertisements aren't just selling a product to Americans, but rather the advertisements are directed towards a targeted market. For example; a commercial that wants to sell a regular beer will show normal guys hanging out. They could be at a bar, fishing, or having a picnic. The people will be having a fun time. The targeted market would be mostly men because in the commercials it's mostly men with the exception of a beautiful woman here and there.

Other commercials, according to Solomon, thrive on fitting in. The Chevrolet commercials have a slogan that makes one feel to be American, one must by American. Chevrolet's ...

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Keywords: masters of desire the culture of american advertising, masters of desire the culture of american advertising summary, masters of desire the culture of american advertising citation, what was the influence of the west on american culture, what is american cultural imperialism

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