- Discover essay samples

Target markets

4.9 of 5.0 (177 reviews)

209 words

Target markets Page 1
The above thumbnails are of reduced quality. To view the work in full quality, click download.

Target markets

The criteria used to develop the market segment for R.J. Reynolds Tobacco Co.'s new brand of cigarette called ?Dakota? is mainly that of demographics, and psyhcographics. The target market in this case appears to be poorly educated, virile white females age 18-20, who enjoy being around their boyfriends and doing whatever their boyfriends are doing, for example going to ?Hot Rod shows, Tractor Pulls, cruising, and going to parties?. This target market was most likely selected for two main reasons. The first is because of the enormous profits to be gained from this particular group and the second is because of this group's lack of education and low self-regard.

The marketing strategies used in this article clearly define demographic and psychographic market segmentation. Demographic segmentation consists of gender, age, income, family size, family life cycle, occupation, and education. The target market in this article consists of females, age 18-20, single, with no more education than high school. This matches most of the criteria for demographic segmentation. Psychographic segmentation consists of identifying certain lifestyles based on the consumer's values, activities, interests, opinions, and demographics. This article conveys that these women are Strivers, which means they are unsure of self ...

You are currently seeing 50% of this paper.

You're seeing 209 words of 417.

Keywords: target markets examples, target markets definition, target markets conference, target markets 2023, target markets meaning, target markets 2022, target market positioning and segmentation, target markets are made up of

Similar essays

Combined Sewer Overflows In The Boston Area

At the turn of the century, Boston had one of the most advanced sewer systems in the country. Through decades of neglect and a failure to truly update the system until the 1980's, the pollution in Boston Harbor became so bad that the harbor became a national embarrassment. The two sewer treatment plants in Boston Harbor were only equipped for pri...

208 reviews
Mannerism of Students from the

East and West A U.S student comes home from school and watches television. Later that student copies the behaviors he viewed and learned from television. The media in our society has a huge impact on the behaviors of children. These attitudes and manners of students towards teachers and elders are influenced greatly by television, as t...

142 reviews
Holiday on Mackinaw Island

Audience: Vacation Takers, Recommended for Over 20 Years Old Although Mackinaw Island is very small, it is very beautiful and has lots of exciting activities, such as bicycling, horseback riding, buggy riding, and fudge shopping. Mackinaw Island is located in the upper part of Michigan between Lake Huron, Lake Michigan and Lake Superior. It...

21 reviews
Men, what are we

? Men, is described as a mammal, a vertebrates. Rabbit, cow, are also mammals but they follow a rule. They exist with the ecosystem in a unique balance, food web that is determined from producers to 1st order consumer, to 2nd . 1st orders being the herbivore like rabbit. 2nd the predators, fox. Because of the food web the population of a...

128 reviews

Yutaka is a very Intelligent Young Girl. She lives in a little town called Kangawa Perfecture in Tokyo Japan. She has been Chosen to join "Tokyo's School Of Intelligence" on a scholarship. She realizes when she leaves, She notices the Kids at the school aren't exactly "Human" as she risks her life to escape and get back home to her Family. While...

11 reviews
Atsisiųsti šį darbą