AskEssays.com - Discover essay samples

Offensive and defensive strategies

4.9 of 5.0 (55 reviews)

Contains
585 words
Category
Other

Offensive and defensive strategies Page 1
Offensive and defensive strategies Page 2
Offensive and defensive strategies Page 3
Offensive and defensive strategies Page 4
The above thumbnails are of reduced quality. To view the work in full quality, click download.

Offensive and defensive strategies


Offensive and defensive strategies are by products or results of the corporate strategies. A corporate strategy is a comprehensive set of activities developed by top management to aid an organization achieve its corporate objectives. Involving all parts of an organization, these strategies consider both internal and external environments.



Offensive Strategies

As the name suggests these strategies are aimed at placing the organization in a 'attack mode' of sorts. Organizations employing such strategies generally believe in acting before their opponent. Such strategies are usually achieved through internal growth, though some like mergers and acquisition, etc are external.



Concentration on a single product or service

The firm chooses to specialize in a single product, product line, or service. It plans to do one thing with great effectiveness and efficiency. This specialization allows an organization to do whatever it does extremely well, perhaps even better than other organizations. Used mostly by small organizations, it reduces the amount of resources required and as such is a low risk strategy. However, it ties up all of the firm's resources on a single product, service, or product line. The firm's success and growth is dependent entirely on that particular product with nothing to fall back on were that product to fail. Also, coupled with the facts that this strategy limits an organization's growth and opportunities, it can be considered a high-risk strategy as well. E.g. a company deciding to specialize only in the production and distribution of a particular brand of chocolate will find their chances for growth and profits tied inexorably with the market acceptance of that chocolate. Failure of the product will spell doom for the company.



Despite these pitfalls, the concentration strategy has nevertheless borne fruit for organizations like Holiday Inns. Considered one of the largest hotel chains in the world with 1800inns, Holiday Inns have achieved unparalleled success by focusing on the hospitality industry.



Concentric diversification

Put plainly concentric diversification is said to be when a firm originally concentrating on one specific product, service, or product line decides to add related products or services to its already existing retinue. These new products or services are added internally (i.e. it can be a management decision) or may be acquired through acquisitions. A good example is Cadbury. Though initially focusing on biscuits, the company today has an impressive line-up that includes not only biscuits, but also chocolates and ice cream as well.



One of the major reasons why companies choose to follow such a strategy is the potential for faster growth, and the lure of establishing a diverse if related product line. This ensures that if one product were to fail, there would still be something to fall back on.



Vertical integration

Vertical integration occurs when one firm acquires another that is involved either in an earlier stage of the production process (backward integration) or a later stage of the production process (forward integration). The firm that is acquired usually follows the same line of business as that of the parent company. While backward integration will give the firm more control over the quality and quantity of its raw materials, forward integration will ensure that the firm's products will enjoy a good demand.



Conglomerate diversification

This occurs when a firm decides to ...

You are currently seeing 50% of this paper.

You're seeing 585 words of 1169.

Keywords: offensive and defensive strategies in basketball, offensive and defensive strategies in volleyball, offensive and defensive strategies in badminton, offensive and defensive strategies in soccer, offensive and defensive strategies in strategic management ppt, offensive and defensive strategies in football, offensive and defensive strategies examples, offensive and defensive strategies in sports

Similar essays


Building A Help Desk

The first thing I want to talk about is managing a help desk, I think that managing a help desk can be like running an emergency medical center, in a rough neighborhood, with no supplies, during an epidemic. I believe for some time now, help desk workers and their bosses have been surviving under these conditions, performing triage for some intern...

102 reviews
Download
Ebonics

, which stands for Ebony + Phonics is a new term that Linguistics use to describe Black Dialect or Black English or many of the other names that it has been given for more that 350 years.. has been in the news recently but it is definitely not a new topic. is a "language" that is a combination of "proper English" and a combination of Afric...

31 reviews
Download
E

.r 2 "R" My observation takes place in an mergency Room in a rural county hospital. The R is a thiry-by-forty room with white walls and a dusty rose counter. Beneath the counter there are several cabinets containinf instruments such as wire cutters, bone cutter, skin hooks, knife handles, and needle holders. There are also two bookcases conta...

114 reviews
Download
Dinosaurs

When dinosaur bones were first found they thought that they belonged to giant lizards. The word "dinosaur" means "terrible lizard". The larger must have seemed to be terrible to the smaller animals. Some of the first were only about as big as a small dog. That is how big the horses of that time were. Over the years, as the dinosaurs aged, th...

208 reviews
Download
College

The Importance of a Education Johnny is a fifth grade student who is almost ready to graduate and move on to the sixth grade. Johnny however, can not multiply or divide. He cannot spell or read. Johnny fell behind in the third grade. His teacher overlooked his failure and promoted him so that he would not be held up socially. Johnny's...

138 reviews
Download
Atsisiųsti šį darbą