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Media Literacy

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Media literacy is the ability to sift through and analyze the messages that inform, entertain and sell to us every day. It's the ability to bring critical thinking skills to bear on all media. It's about asking pertinent questions about what's there, and noticing what's not there. And it's the instinct to question what lies behind media productions - the motives, the money, the values and the ownership - and to be aware of how these factors influence content. Media Studies encourage asking the questions: Who is this message intended for? Who wants to reach this audience, and why? From whose perspective is this story told? Whose voices are heard, and whose are absent? What strategies does this message use to get my attention and make me feel included?

Media studies is also an overall term that incorporates three stages leading to media empowerment: The first ...

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Keywords: media literacy meaning, media literacy definition, media literacy examples, media literacy ontario curriculum, media literacy and information literacy similarities, media literacy importance, media literacy pdf, media literacy now

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