- Discover essay samples

Is advertising ethical

4.9 of 5.0 (66 reviews)

595 words

Is advertising ethical Page 1
Is advertising ethical Page 2
The above thumbnails are of reduced quality. To view the work in full quality, click download.

Is advertising ethical?

By: Amy


Introduction Advertiser''s main purpose is to make consumers aware of new products and services and to persuade them to buy. Granted advertising does differ from the news and entertainment media, but that doesn''t mean it should not have to follow similar ethical standards. Advertising, too, should be held to the truth, as many people take it at face value and gullibly believe all or most of what is said. Although it is true that we should learn how to interpret advertisings, it is not our responsibility to interpret an advertisement''s honesty and accuracy. The definition of truth in this case should be the leaving out of any false statements used in an effort to deceive, and all relevant information, the good and the bad, must be included in the statement. I would like to discuss a few of the more abundant methods advertisers employ in order to deceive potential consumers and emphasize the features of their products. 1. Some advertisements all capitalize on half-truths and trickery. The people cheated are often too embarrassed to admit their gullibility and seek redress, or decide that the amount lost is not worth the cost of pursuing the advertisers. This allows the advertisers to continue their scam and trick even more people with their dishonesty. People have to try to figure out if advertising is legitimate and plausible. For example, shopping via Internet, consumers usually disappointment and being cheated when they receive the goods by Mail. 2. One of them is the appeal to an authority. This is clearly seen when companies use celebrities to sell their products, such as Michael Jordan selling phone services. The underlying message here is that people who use this service or buy this product will be living the high life of a celebrity, but usually these famous people do not use the same product themselves. 3. Another big deception is the use of fine print. Advertisers often tout wonderful coverage of their products in bright, bold words and pictures, but they take it away in the fine print. This is where they put all the information about how the product may harm you or the stipulations that go along with their services, but it all too often goes unread and may cause serious harm to the consumer in certain cases such as with over-the-counter medications. 4. Probably the biggest deception is the suppression of certain information. Companies will emphasize the positive aspects of their products while downplaying the negatives. This is easily shown in a majority of commercials and advertisements when companies employ half-truths and vaguery. An example of suppressed information is the common labeling of foods as fat-free. Sure, they may be fat free, but they could very well be high in cholesterol, which the advertisement does not say. When cholesterol is digested, if the body does not burn it off, it is turned into fat. It is important for companies to include the bad aspects of their products as well as the good so consumers can judge for themselves if they want to buy such products. This is especially so for companies offering medicines. They should have to clearly explain all of the possible bad side-affects of their product in order to protect their consumers from illness or death. Smoking advertising effects children Everyday 3,000 children start smoking, most them between the ages of 10 and 18. These kids account for 90 percent of all new smokers. In fact, 90 percent of all adult smokers said that they first lit up as ...

You are currently seeing 50% of this paper.

You're seeing 595 words of 1189.

Keywords: is advertising ethical or unethical, is marketing ethical, is marketing ethical or unethical, are ads ethical, is targeted advertising ethical, is native advertising ethical, is comparative advertising ethical, is subliminal advertising ethical

Similar essays

A look at animal testing

A LOOK AT ANIMAL TESTING "They're Pinky and the Brain They're Pinky and the Brain One is a genius; the other's insane They're laboratory mice Their genes have been spliced They're Pinky, they're Pinky and the Brain, Brain Brain, Brain, Brain." This theme song to a popular cartoon is a farce dealing with experiments carried o...

70 reviews
Women in Corporate America

By: Zabi Nowaid E-mail: The once male dominated, corporate, "white collar" America has seen a phenomenal influx of women within the last thirty years. Although a female lawyer, physician, or CEO is no longer considered a rarity in our times, women still face quite a deal of oppression in comparison to their male counter...

153 reviews
Religion the State and Soverei

The influence of religion on humankind can be traced back to the first records of history. Religion has served as a pillar of strength to some and binding chains to others. There are vast amounts of information and anthropological studies revealing the interaction of religion and humankind. However, for the purposes of this paper, the time peri...

202 reviews
Hate Groups

According to William Finnegan, author of Cold New World, there are a couple of good reasons that teenagers in the Antelope Valley area become members of white supremacist groups. Many of them are obvious just in reading the book. Peer pressure is the biggest reason given for the youth to join these groups. This means that since their friend...

202 reviews
Belzec Concentration Camp

By: Rene Basharzad E-mail: During the Holocaust, many labor and mass murder camps were built. Auschwitz and Birkenau were infamous for their heavy labor camps. Other camps also built were solely built for mass murders. At these mass murder camps, some used gas to poison the people. The Belzec concentration camp is...

140 reviews
Atsisiųsti šį darbą