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Reasons for Prosocial Behaviour The heroic story of Arland Williams, as described in Hero of the frozen river, is touching and extremely eye opening. This man gave away two chances at survival to save two complete strangers. Safran (1982), the author of this article, describes one of the most significant moments of the rescue: "They aimed...
The issue of the relationship between the mass media and the popular culture has always been a controversial issue in social sciences. While the political economists insist on the role of the media industry in the creation of this phenomenon of the twentieth century, its advocates such as John Fiske argue that popular culture is actually the creat...
Alcohol manufacturers use a variety of unscrupulous techniques to advertise alcoholic beverages to children. Perhaps the worst example is Anheuser-Busch Co., the world's largest brewer, which uses child-enticing cartoon images of frogs, dogs, penguins and lizards in ads for Budweiser beer. These Budweiser cartoon characters are hugely p...
"I want a divorce." These words are constantly heard on television, books and households. In the past centuries, marriage was considred sacred and divorce was a taboo that everyone avoided. Some couples chose to spend the rest of their lives with someone that they did not love anymore rather than deal with what society had to say. In toda...
Arch and Vault, a fundamental construction system in architecture used to span the space between walls, piers, or other supports and to create a roof or a ceiling. Until the 19th century the arch and vault were the only alternative to the far more limited and simpler post-and-lintel system supporting a flat or peaked beamed roof. Arch An arch, in...
