In many studies, data has been led to suggest that rational messages may
encourage the generation of content based cognitive responses and lead to
attitudes heavily influenced by these cognitions. Studies have also led to
suggest that people in negative moods are affected by the quality of persuasive
messages. Using manipulations techniques, bad mood may result in a different
interpretation of anything from a verbal argument to a literal message. Even
though most studies indicate that good mood manipulations may not have that much
effect on one's perception of a scenario, further investigation may do away with
Persuasion in Response to Emotional and Rational Appeals
Much research has been done to try and indicate that emotional appeals
may influence attitude change. The other side of looking at the spectrum is that
rational appeals may do likewise (e.g., Rosselli; Francine; Skelly, John J.;
Mackie, Diane M, 1995). In one study conducted at the University of California
at Santa Barbara, 184 ...
In Webster?s dictionary, morality is defined as ?principles of right and wrong in conduct; ethics.? The principles of morality have countless times evolved over the ages. In earlier times, death was an easy penalty for many crimes. These crimes today are considered minor and are penalized with a slap on the hand. Is this considered...
When President Bill Clinton reluctantly signed the Personal Responsibility and Work Opportunity Reconciliation Act of 1996, he had an idea of what the critical responses would be. The hope was to induce a program that would bring significant benefits to the needy and hungery people of our country. However, the response and critici...
Animal testing is not a new thing. For many centuries scientists and testers in research have used animals of all kinds. Most of the animals are small ones like rodents - rats, mice, hamsters and gerbils. Some dogs, cats and a variety of goats, monkeys and rabbits have also been used. The animal rights issue is an emotional one. Fo...
When I was in fourth grade a Jewish man visited my school to talk about his experiences during the Holocaust. However, his account of his time spent in the consecration camps was not what made my eyes to tear up that day. He related that when he was a young boy, he and his friends thought that in America money grew on trees. He sai...
As recently as 1990, there were some regions of the world that had remained relatively unscathed by AIDS. Today, however, there is not a single country around the world which has wholly escaped the AIDS epidemic. As the epidemic has matured, some of the developed nations which were hard hit by the epidemic in the 1980s such as the...