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Abstract
In many studies, data has been led to suggest that rational messages may
encourage the generation of content based cognitive responses and lead to
attitudes heavily influenced by these cognitions. Studies have also led to
suggest that people in negative moods are affected by the quality of persuasive
messages. Using manipulations techniques, bad mood may result in a different
interpretation of anything from a verbal argument to a literal message. Even
though most studies indicate that good mood manipulations may not have that much
effect on one's perception of a scenario, further investigation may do away with
that theory.
Persuasion in Response to Emotional and Rational Appeals
Much research has been done to try and indicate that emotional appeals
may influence attitude change. The other side of looking at the spectrum is that
rational appeals may do likewise (e.g., Rosselli; Francine; Skelly, John J.;
Mackie, Diane M, 1995). In one study conducted at the University of California
at Santa Barbara, 184 ...
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