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Clothing or Concept

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Clothing or Concept


Clothing or Concept

Every day, billions are spent on advertising with the intention of selling some product of one kind or another. Every day, even more people come in contact with these ads and are affected by them. As the number of ads continues to rise, the percentage of those that are misleading and manipulative also increases. As a result, we have become more skeptical about what we see and hear, and we have begun to acquire distaste for the marketing world. The IZOD 'Extreme Leisure' clothing ad is a perfect example of why this distaste for today's marketing industry is ascending at such a dramatic rate.

The image that IZOD portrays is one of popularity, fun, sex appeal, and excitement ('Extreme Leisure'), and is presented in such a way as to mislead the reader into believing that he will attain this image by wearing IZOD clothing. This misrepresentation occurs in many ways within the ad. The ad's picture shows a group of male and female friends all sitting around socializing, drinking beer, laughing and smiling, all with a whole-hearted carefree attitude, all while wearing IZOD clothing. In fact, they aren't just socializing, but are also playing strip poker. This is where the sex appeal comes in; 'Hey, wear IZOD clothing and you'll be in this situation too'half naked women, beer, and more fun than you can handle.' Yeah right. Reality check! Although consciously we know this to be untrue, this concept is what the ad inscribes into the reader's brain, and is what the reader walks ...

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