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Cigarrette Advertisements

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Cigarrette Advertisements

Cigarette Advertisements

Advertisements are everywhere. After turning on the television, within minutes the viewer will glimpse dozens of spot ads that attempt to lure him/her to buy a certain product, join a certain club, or watch a specific show. When driving on a highway those in the vehicle will pass countless billboards urging them to stop at a particular restaurant, spend the night at a distinguished hotel, or visit enjoyable family theme parks. The most prominent form of advertisement, however, are those ads found in magazines. Magazines house numerous ads for every different product imaginable. Advertisements that promote cigarette smoking cover dozens of magazine pages each month. With a variety of brands to choose from, including Marlboro, Kool, Winston, and Newport, advertisers compete with each other to target every age, gender, and career profession to successfully convert smokers to their brand of cigarettes. Before a person decides on what brand of cigarettes to purchase, he/she must ask and be able to answer one question; Which cigarette advertisement most effectively urges people to buy their brand of cigarettes?

The first cigarette ad that is attached is that promoting Winston cigarettes. This ad, taken from Mademoiselle magazine, is predominately targeted towards women. It is a two-page advertisement that reads, 'I wanted a light, not his life story.' Below the quote there is a round, black 'No Bull' stamp imprinted. On the opposite page there is a black and white picture of a woman smoking her cigarette. She is listening to the man sitting next to her incessantly talking. From the expression on her face the reader is able to assume that she is completely uninterested in what he has to say. Obviously annoyed, she is thinking to herself that all she wanted was a light. The twice-mentioned 'No Bull' slogan that exists on both pages of the Winston advertisement adds great emphasis to the fact that Winston cigarettes contain 100 percent tobacco and no additives. Besides the fact that the advertisement is large, it also draws the reader's attention through its color scheme. A box of Winston cigarettes is colored red and white; similarly, the quote is enclosed in a white box surrounded by red on both the top and the bottom, bringing further emphasis to the product at hand. The ad is strategically placed in the front half of the magazine. Aside from other advertisements on surrounding pages, there is also an article preceding the ad which deals with men and love. After reading such an article and then taking a glimpse at this ad a woman might think to herself, 'Hey, if I smoke Winston cigarettes than maybe I will attract men as well.' Who knows, some women may even be interested in the man's 'life story.' Although the ad itself is a simple lay out, its significance does not go unnoted.

The second cigarette advertisement enclosed endorses Marlboro Lights. This ad, found within the pages of Esquire magazine targets it articles and ads chiefly towards males. Another two-paged ad, the promotion of this cigarette is effective as well. The entire lay out focuses on male cowboys. These cowboys are riding their horses on a landscape which looks as though it is endless, further painting a more rustic and rugged image. The sun is setting in the back which prevents the reader from getting a clear shot of the riders' faces, yet one can tell that they are hard working and determined. As the three men attempt to lasso the horses, an even greater image is portrayed in the mind of the reader. They are, in a sense, brought back into the old days of farmers, ranchers, and cowboys. The men are imagined to be tough, rough around the edges and robust. The ad for Marlboro Lights ...

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Keywords: cigarette advertisements, cigarette advertisements 1950s, cigarette advertisement warning, cigarette advertisements analysis, cigarette advertisements cancer, cigarette advertisements in usa, cigarette advertisements 2021, cigarette advertisements 2020

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