AskEssays.com - Discover essay samples

Bloomingdales international customer service

4.9 of 5.0 (118 reviews)

Contains
584 words
Category
Other

Bloomingdales international customer service Page 1
Bloomingdales international customer service Page 2
Bloomingdales international customer service Page 3
Bloomingdales international customer service Page 4
The above thumbnails are of reduced quality. To view the work in full quality, click download.

Bloomingdales international customer service


"AT BLOOMINGDALE'S, WE'RE ALWAYS AT YOUR SERVICE"



Bloomingdale's is successful because they have positioned themselves in the retailing market, by offering unique merchandise from around the world, targeting a affluent, educated group of patrons aged between 35-55 years, and focusing on "Customer Service". This marketing strategy has been the back bone of their success.



Advertisement campaigns of Bloomingdale's has portrayed the focus of "Customer Service", with slogans such as "At Bloomingdale's, we're always at your service" and "You are like no one else in the world, Bloomingdale's is like no other store in the world. ?."



Bloomingdale's is like no other store in the world, offering a unique retailing experience. It has been referred to as the "retailing theatre" in some of the worlds most influential magazines. Thus Bloomingdale's has gathered a international reputation for their unique merchandise and services; becoming a hot tourist destination.



The International Customer will have unique needs, that will have to be catered too in order to achieve return business and new clientele.



LANGUAGE BARRIER



World wide there is over 200 different languages spoken. Thus, there are vast differences among nations as to the languages commonly spoken. Even within nations, there is often diversity as to the languages spoken. For example, Canada (English and French), India ( Hindi and English) Japan ( Japanese, English and Korean) have two or more official languages. However , the obvious language barrier, is not the only concern. Words have a variety of meaning within diverse countries.



To overcome this issue, Bloomingdale's has available "Personal Shopping Assistant" Service. This is can be obtained at the International Service Desk, here they arrange for Associate that speaks the clients native language to assist. The signs in the store a mainly written in English, however there is a Store Directory is available in most languages.



CUSTOM LAWS (i.e.: Stamp Duties and Taxes)



Each country has their own Custom Laws and Taxation Law. Therefore it is imperative that the international clients are able to understand the specific conditions relating to the countries' taxes, particularly when purchasing merchandise or services.



This was again is overcome with a booklet about Custom Laws in a variety of languages available to all clients at the International Service Desk. As well as the booklet, the Associates are expected to have knowledge in relation to these.

If more information is required there is a International Delivery Service available.





CULTURE



A Culture consist of a group of people sharing a distinctive heritage. It teaches behaviour standards, language, lifestyles, and goals; it is passed down from generation to generation and is not something that is easily changed. Almost every country has a different culture; continental difference exist as well. Some goods and services are unacceptable to some cultures.



In some ways this issue has been addressed with the establishment of the International Service Desk, here the arrangement for an Associate who not only speaks the clients native language, but has a basic understanding of the culture to assist them in achieving their desired shopping experience can be achieved.



Cultural awareness can be improved by employing foreign personnel in positions that will have direct ...

You are currently seeing 50% of this paper.

You're seeing 584 words of 1168.

Similar essays


A review of the article infidelity and the science of cheati

Through research psychologists and other researchers have claimed that sexual infidelity effects both men and women differently. In addition, their beliefs on sexual infidelity differ. There have been many theories about the occurrence of infidelity, and most researchers have different opinions about these theories. Researchers from the artic...

88 reviews
Download
Antigone

, a play written by Sophocles, became a classic due to its timeless subject matter. In this play, the Greek dramatist reflected mainly on civil disobedience. believes in individual rights over state rights. Creon, however, strongly believes in putting state over religion. The play not only revolves on these two political and religious issues,...

162 reviews
Download
What do employers do,train or

Media Issue Analysis Over the past ten to twenty years, technology has improved dramatically. With these vast improvements in technology, there has become a greater emphasis on technology skills by employers when looking to fill their vacancies, as these skills generally are vital in any industry. To obtain these skills, most students ar...

71 reviews
Download
Hockey

The fastest of all team sports, ice has been described as a combination of "blood, sweat, and beauty." Stiffer penalties have not discouraged the players from using their basic equipment of sticks and skates as weapons, and this brutality has diminished the abstract beauty of the sport. Even though the game consists of a lot of fighting it is stil...

10 reviews
Download
Drunk Driving(Interlock)

The Ignition Interlock for Drunk Drivers The ignition interlock is a high tech system that eveuates the persons BAC (Blood Alcohol Content) to see if the individual has been drinking. The device works like a normal Breathalyzer. The device is mounted on the dashboard and in order for the car to start the individual must blow into the machine....

21 reviews
Download
Atsisiųsti šį darbą