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Bed and Breadfast Business Plan

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Bed and Breadfast Business Plan

The Service Provided
The Beaver Den B&B brings its service to alumni, visiting family, prospective students/athletes, and professors by providing a professional, fun, and creative atmosphere. These qualities are key for the successful implementation of our competitive advantages, while outsourcing non-critical functions that are not core competencies (i.e. accounting). The Beaver Den believes that it currently possesses or can develop additional core competencies critical to its success. The Beaver Den is indeed rich with Oregon State spirit. We are situated in a small, college community and has an ideal location close to campus attracting investors who are knowledgeable and faithful to Corvallis and its history. The owner/innkeeper will be able to provide quality service to our guests because of the excellent training programs provided by the local college.

The Beaver Den will be renown and known for its Unique Selling Proposition (USP) or objects that the host will provide for the benefit of the guest. The Beaver Den's USP are the room themes and the ?Den.? Additional features such as a tour of the house and grounds, afternoon tea (beer), use of the telephone, free laundry service, credit card acceptance, and the infamous Beaver ?Den? Basement are available.

The Beaver ?Den?
The Beaver Den offers a generous Oregon State culture inhabiting the entire basement. It offers a great opportunity for guests to immerse themselves in a positive setting of OSU spirit. The ?Den? is of the utmost importance to develop our cultural foundation of loyal customers. It is our ability to provide quality service that is both visually captivating and culturally distinctive that will prove irresistible to our target market. To visually describe the ?Den? requires an obsessive outlook on school spirit. Completely filled from top to bottom with orange and black beaver paraphernalia. Complete with a tournament sized pool table tailored with the insignia of Oregon States mascot, the beaver, leather couch's, large screen TV, and local brewers beer on tap. This USP is a fundamental characteristic attracting visitors to our services.

Service Description
Beaver Den B&B intends to open a relaxing facility offering activities to be enjoyed by any tourist who wishes to experience the university spirit, heritage, scenic beauty and soft adventure available in the Willamette Valley. Our service is for the guests to enjoy the comfort outside the routine hotel stays and enjoy the provided hospitality absent from local inns. The unique ambiance at the Beaver Den will be an unforgettable experience. We hold hospitality standards at he highest level and are committed to quality in service, food preparation and sanitation, housekeeping, safety, maintenance, and grounds keeping.
In years to come, the Beaver Den intends to grow and expand its accommodations through loyal customers and University support. We are building our infrastructure so that we can replicate the service, the experience, and the environment across broader college towns.

Service Interior/Exterior
A proud characteristic separating the Beaver Den from the competition is the layout and design of our house. All furniture has been customized to the distinctive themes of the rooms with style and rooms are non-smoking. Each room is accommodated with a full bathroom, which includes special showerheads, thick towels, and bathrobes. Our suite room features a Jacuzzi as an additional feature. For room comparisons refer to Appendix B. Beaver Den is obliged to offer breakfast areas (room, dining, or porch area), a menu (Appendix A), and time of service. Additional features include a fireplace, individual room temperature controls, and refrigerator space. The recent renovations to the exterior of the house added a porch, a deck, picnic tables, BBQ, lawn, landscaping, additional outdoor furnishings and a view of Reser Stadium. It is our goal to integrate both the interior and exterior features to comfort our customer.

We have outlined various activities that will be integrated into a tourism package to provide both a joyful experience with an attractive cost. This will enhance various aspects of our cultural uniqueness, and showcase the scenic beauty that exists in the Northwest. A tourist motivation to take a vacation is because of the need to behold something different and create new memories. We plan to carve our market niche with emphasis being placed on accommodating OSU visitors, the natural beauty of the area, and the customized rooms including the ?Den.? The Beaver Den's location is exactly 1 hour and a half from either the beaches of the West Coast or the snow-capped mountains of the Cascade Range.

Research & Development
What begins as a customized version of a standard service, tailored to the needs of the local visitors, can become a niche service that will fill customers needs. Ongoing R & D activities are a continuous work in process. An essential element the Beaver Den has benefited from is understanding its competitors through R&D and differentiating themselves away from those boring qualities they so commonly possess. Concentration will be on maintaining quality and establishing a strong identity in the local market. Our identity becomes the source of ?critical mass? upon which expansion, advertising, and success are based. The distinctive culture and rare atmosphere will entice visitors, the scenic beauty will encourage them to stay ...

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