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Advertisement Manipulation

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Advertisement Manipulation


Advertising Manipulation



Advertisements are located everywhere. No one can go anywhere without seeing at least one advertisement. These ads, as they are called, are an essential part of every type of media. They are placed in television, radio, magazines, and can even be seen on billboards by the roadside. Advertisements allow media to be sold at a cheaper price, and sometimes even free, to the consumer. Advertisers pay media companies to place their ads into the media. Therefore, the media companies make their money off of ads, and the consumer can view this material for a significantly less price than the material would be without the ads. Advertisers' main purpose is to influence the consumer to purchase their product. This particular ad, located in Sport magazine, attracts the outer-directed emulators. The people that typically fit into this category of consumers are people that buy items to fit in or to impress people. Sometimes ads can be misleading in ways that confuse the consumer to purchase the product for reasons other than the actual product was designed for. Advertisers influence consumers by alluding the consumer into buying this product over a generic product that could perform the same task, directing the advertisement towards a certain audience, and developing the ad where it is visually attractive.

First, a Multi Tap consists of an L-shaped design with four ports to allow for four Playstation controllers instead of the normal two. The Multi Tap is helpful for some Playstation games that allow for more than two people to play. The layout of the Multi Tap advertisement attracts attention when compared to other similar advertisements. The simple, black and white display of the ad stands out when compared to other ads, which are usually bright and colorful. This manner of presenting the information brings about a simplistic alternative to an otherwise complex world. The Multi Tap is then displayed in the center of the ad to draw attention to its unmistakable design. The advertisement makes the readers think that this device is so easy to use; all one has to do is simply plug the Multi Tap into the PlayStation console and start playing. The ad also tells the readers that with less hookup time, the Multi Tap leaves more time to play. The words 'KNOCKOFF MULTI TAPS. NOW YOUR FRIENDS CAN SIMULTANEOUSLY KNOW WHAT A CHEAP BASTARD YOU ARE.' are placed on a black background and emphasized with big, white, bold, capital letters. This phrase is placed at the top of the ad to attract the most attention. The words of the ad target loose friendship and competition.

Second, the simple tactics of the advertisement focus on teenagers and young adults who love to play video games. The ad is directed towards people who have a desire to fit in, or to do what everyone else is doing. This advertisement makes the readers ...

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Keywords: advertising manipulation, advertising manipulation essay, advertising manipulation techniques, advertising manipulation examples, advertising manipulation or information, advertising manipulation thesis, advertising manipulation image, advertising manipulation case

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